Web 2.0 Marketing – the Underlying Themes Of Web 2.0 And Web 2.0 Marketing
The Underlying Themes Of Web 2.0 And Web 2.0 Marketing
To understand Web 2.0 marketing it is necessary to first conceptualize the underlying theme of Web 2.0. So, what is Web 2.0?
Web 2.0
Originally coined by Dale Dougherty of O’Reilly Media in 2004, Web 2.0 can be described as the evolution of the earlier traditional World Wide Web (which is now referred to as Web 1.0 retrospectively) with more advanced technology. Its major applications are blogs, social bookmarking, RSS and wikis. It consists mainly of technological advances brought about by Ajax and its new applications such as Eclipse and RSS and the empowerment of the users. It is also the base for Web 2.0 marketing.
The earlier Web 1.0 was merely a collection of various types of data on its web sites which could be viewed or downloaded by the users. There was a gradual evolution towards more input being put into the web sites along with a small virtual control over them leading to the burgeoning of blogging because of the proliferation of Internet forums. RSS was evolved with the propagation of news. The most important improvement brought about in Web 2.0 was through greater cooperation among the Internet users and those providing content and the entrepreneurs.
Web 2.0 Marketing
The basic aim of any marketing campaign is to target the maximum number of people so that the sales potential of the related products or services increases greatly. Web 2.0 marketing is the latest technique that uses the Web 2.0 concept to achieve its objective of maximizing sales. There is no doubt that the Internet has made it easy for medium size companies to expose its products to many new audiences through more detailed and interactive systems. It has also become very easy to gauge and analyze the marketing results so that corrective measures can be taken, when need be. Internet marketing has become more vibrant and dynamic as it is more flexible and it is not very expensive. Web 2.0 marketing is the latest version of Internet marketing and its success is largely due to the rich content and deeper interaction that it achieves between individuals with the help of effective broadband connections and multimedia applications.
Web 2.0 is a user-friendly concept and Web 2.0 marketing cashes in on this idea. Various users and other people are hooked together with the help of the Internet to share their experiences, provide new content, and discuss limitations, merits and demerits through social interaction. Web 2.0 marketing enables the people to share their experiences and to express their opinions, which make it easy for other people to gain first hand knowledge about the products and services. These are the best advertisements for the marketing companies.
The various methods that Web 2.0 marketing can adopt are: blogs, social networking sites, press releases, podcasts, and search-engine advertisements. The ease with which it can measure results is an important advantage and it is achieved through conversion tracking services such as Click Tracks. Getting proper feedback and being able to analyze the same is the age-old formula for marketing success.