Email Marketing – Is Your Email Marketing Strategy High Or Low Risk One
Is Your Email Marketing Strategy High Or Low Risk One?
Email marketing is not just sending emails to people. You have to take care whether you are a high risk or low risk marketer.
High Risk Email Marketing
This simply means spamming. You might have come across a million email addresses available for 10 dollars. Well, these are nothing but spam lists. Ever wondered where they get so many addresses? They dig out from websites by Emailbots. They obtain emails from “mailto” links on various websites.
Once you buy such lists, you have entered into high risk email marketing. Although a million addresses in your hand sounds very impressive, the response you get from them is poor. A majority of such emails are blocked by spam filters. What a waste of your time and money!
You enter the spam world by buying list from the internet, or buying emailbots and taking out mails by webmaster, or by renting lists.
And, guys, even you are an affiliate of a particular product and have been successful in making a few sales, you should NOT send emails to the list. Why? This is because first, this customer is NOT YOURS, but the affiliate product owner’s. Second, the customer didn’t agree to receive mails from YOU. If you want to contact him or her, display a form on your site asking him or her to sign up for your address list.
Low Risk Email Marketing
This is THE way you should be email marketing. It involves sending solicited mails to the addresses in opt-in list. Webmasters should display a form on their sites. In case a prospect wants to receive mails from a particular webmaster, he or she can subscribe by giving their name as well as email address. The safest email marketing is from an in-house list.
Ways To Get More Subscribers
• Purchase software that manages your mailing list.
• Develop a mailing list there.
• Copy the “html” code and paste it on your website.
• Make use of double opt-in. This means the subscribers need to click on the link that you will provide in their initial mails.
• Include details such as subscriber’s mail, IP, date of subscription, and website from which they signed up in each mail.
Benefits Of Low Risk Email Marketing:
• You don’t have to worry about somebody accusing you of spamming.
• You are flooded with positive responses.
• No fear of your website being banned by your host due to spamming.
• Your website IP will be miles away from spam lists.
• MOST IMPORTANT – you get your peace of mind!
Therefore, it is clear which way you should go. Low risk email marketing is THE way, if you want to stay in online business for long.