Web 2.0 Marketing – Web 2.0 Marketing Strategies
Web 2.0 Marketing Strategies
With the transition from Web 1.0 to Web 2.0, the corresponding Web 2.0 marketing also has to keep pace with changing trends in order to be more effective. The characteristics of Web 2.0 are quite different from the earlier Web 1.0 version. Marketers can utilize the advantages of these advanced features to increase the effectiveness of their marketing efforts. New Web 2.0 marketing strategies have now been worked out to help company marketers to become more successful.
New Web 2.0 Marketing Strategies
Web 2.0 is a social Web with new features such as blogs and Weblogs and the marketing strategies have to utilize these features to get a better cutting edge. Moreover, they have to take advantage of key marketing tools such as photo sharing sites, video casting, wikis, social bookmarking and podcasts in order to attract more internet traffic to the desired web sites. Web 2.0 gives room for customers to express their opinions and discuss various aspects of products and services and a successful marketer will do well to be a part of such a forum so that he understands the reactions of the consumers and takes remedial measures to improve the same. The five major Web 2.0 marketing strategies are:
1) Understanding the social media: You need to understand the working of social media such as MySpace, YouTube, Flickr, and Technorati so that you can use them to your advantage for exposing your products and services to a larger audience.
2) Greater participation of your web site visitors: You should encourage your web site visitors to participate in your Web 2.0 marketing by providing greater content to your site. You can even entice them to make promotional videos regarding your products or services and then you can post these videos on various sites to get maximum coverage and exposure to the largest audience.
3) Be a part of social media interaction: You should participate and be a part of conversation groups and social media groups in order to get better exposure to the reactions of consumers. You would also do well to incorporate social tools such as wikis, Weblogs, video blogs, and tagging in your websites and encourage public comments on blogs along with enticing them to contribute to wikis.
4) Be outstanding: In this age of viral marketing, Web 2.0 marketing has to make sure that the content of your web site is outstanding so that it attracts more and more visitors.
5) Web 2.0 marketing will be very effective if you can make sure that your content can travel to the entire internet world by encouraging users to get the book reviews, podcasts, photos and booklists reposted on their web sites and on other sites such as YouTube and Flickr.
6) Use Multimedia wave extensively: Static photos are now passé and videos have taken over the internet advertisement scenario. Web 2.0 marketing must utilize video marketing by posting short videos on various video sharing sites and YouTube.
Besides the above marketing strategies, there are many other ideas that can be explored and incorporated in your Web 2.0 marketing plans.